Join us in celebrating the adventurous spirits and boundless creativity of our colleagues, inspiring us to strive for new horizons beyond our daily work!
In our latest Newsroom edition, we invite our readers to embark on a journey beyond the confines of the office with a new section, “Beyond the Workplace: Inspiring Feats from Our Team.”
Here, we delve into the extraordinary lives of our employees, uncovering the remarkable endeavours that lie beyond their everyday professional roles.
From conquering mountains, taking the challenge of long-distance ocean swims, to sharing transformative skills or knowledge with local communities, each story is a testament to the diverse passions and talents within our team.
Join us in celebrating the adventurous spirits and boundless creativity of our colleagues, inspiring us to strive for new horizons beyond our daily work.
Charles Kariuki, Director, Finance and Strategy – Isuzu East Africa
He holds a Bachelor of Commerce in Management Science from the University of Nairobi (1997) and an MBA in Finance. He is also a Certified Public Accountant (CPA-K). Through GM University, Charles has undertaken many courses in the areas of Finance, Human Resource, Leadership and Corporate Governance.
He is a graduate of the Emerging Leader Training program under Harvard University and an Executive Coach certified by the Academy of Executive Coaches (AOEC) UK.
Apart from Career Coaching, Charles plays a leading role in the development of the community including youth mentorship and is currently the Patron of Isuzu Mentenda group and a former Board Chairman of the Council at Ridgeways Baptist Church.
In addition to all his professional and social work, Charles has achieved the amazing feat of climbing the two highest mountains in Africa – Mt Kenya standing at 5,199 metres (April 2022) and Mt Kilimanjaro at a height of 5,895 metres (8th December, 2022).
Perhaps Charles we can begin by delving into how you got interested into this hobby of mountaineering. What motivated you?
The journey to my passion to do mountain climbing started about 10 years ago. At that time, I was taking walks in Kiambu. In 2019, I was inspired by the things we do in this organisation; running a business based on purpose. In a moment of self-reflection, I was able to realise Isuzu East Africa is very good when it comes to running its business and achieving its various goals. The key was because Isuzu East Africa has set a purpose for what it wants to achieve. Given that I was quite involved in the whole process of working into the purpose, I knew if it can work for Isuzu, it can work for an individual. During a retreat in Limuru in 2019, I realised I can also use the same concept to be in a position to achieve in life through establishing a purpose and the key strategic initiatives to achieve that purpose
I set a purpose which has four key strategic results areas or pillars. The first is spiritual growth. This means being a river and not a swamp, speaking words of blessing to others, taking deliberate steps of faith, coaching and mentorship. I would like to ensure that I leave a good legacy for my kids; not to leave money or land for them. Where I come from, people love land. The second target under the spiritual pillar is emotional growth which is key in terms of how I relate with other people, make other people feel, and how I relate with the community. This involves family, friendships, books, reflection, journaling and quiettime.Theserelationshipsareguidedbymyvalueswhichare:Justice,lovingkindness,andwalking with humility. The third pillar is peace of mind; which means having financial independence, time to work on community projects, quiet time and traveling. To raise my awareness, I read quite a number of books that I have also shared with some of my friends. This helps raise their awareness so that they can have peace of mind because there is nothing as good as clarity. When you have clarity, you can do anything. When you have clarity, you can be in a position to have peace of mind. My fourth pillar which is related to the topic we are handling today, is physical health and well-being. I purposely ensure that I keep fit and continue being of good health. I have advanced my walking for the last nine years by joining a community club, GTA, which coordinates hiking. I joined in the year 2020 and that has motivated me.
What sort of preparations or training did you have to undertake to be ready for your first climb?
I did about 36 heights before I climbed Mount Kenya to ensure that I am ready for it. I did quite a bit in Aberdares, Cherengani Hills, Mount Mtelo in Western Kenya and also in the Eastern parts of our country. The preparedness started with the small hills here in Kenya to gear up for Mount Kenya.
What sort of challenges did you encounter as you took on your first climb up Mt Kenya going up 5,199M?
I did not wake up one day and decide to go to Mount Kenya. It came with about 18 months of preparation since March 2020. However, at one time when hiking in the Aberdare ranges, I had my worst encounter in a hill called Elephant Hills and that is where I had a turning point.
I’m assuming you did not do this alone. What sort of support did you get from your teammates?
Indeed, mountain climbing or mountaineering is a project and you cannot do it alone. You require a lot of support and encouragement to be in a position to achieve or even attempt to go to the next one because it’s quite a challenge. The team comes in handy in terms of encouraging you to do the practice and remain disciplined, which is very key. You will not be in a position to achieve your objectives if you don’t keep discipline. You need accountable partners who will be calling to ask how you are doing in your program and why you did not attend the last meeting. We went to Mount Kenya as a team of about 10 climbers, but we had 22 supporters, taking care of our meals, our bags and guiding us. There is a lot of support required. This is an entire project. You have to be guided, supported in terms of your stay in the mountain and with the baggage you’re carrying. If you want to achieve a certain objective, you cannot carry all the baggage, you will need to go with someone to be in a position to support you along the way.
From Mt Kenya, in the same year you decided to take on the highest mountain in Africa, Mt Kilimanjaro. Please tell us how different the experience was?
The two experiences are quite different. In my first encounter with Mount Kenya, I had all sorts of self-doubt. I was doubting what would happen because I had never been to those mountains. I was doing my own research and some of the stories were scary about what happens during mountain climbing.. I did not also have the right gears at all and I suffered quite a bit in terms of the tools that I needed to get to the mountain. I had a lot of fear of what would happen. I did not tell my colleagues because I did not want to come back and apologise that I did not make it. It was quite a top secret. There were just a few people who deal with insurances and medical I had to tell just in case everything did not get through as planned. Mount Kenya was quite a bit of a challenge. When I got to Mount Kenya, the beauty overcame everything else that I feared. The place is extremely beautiful. The trails and the beauty of our country are fantastic. Mount Kenya was a build up to Kilimanjaro. The experience was a little bit softer but the mountain was unforgiving. People say Kilimanjaro is easier than Mount Kenya. I dare you attempt it so that you can have a clearer picture about what it entails to get to the top of Kilimanjaro.
The mountain is quite unforgiving. In comparison, the two mountains are beautiful, but Mount Kenya is extremely beautiful. We have lakes and naturally flowing rivers in the mountain. I must say facility-wise we are actually millions of miles apart from Kilimanjaro. Kilimanjaro facilities are fantastic; completely fantastic. As hikers, we are trying to see how we can uplift our environment in Mount Kenya so that we can have a very good experience for the country’s heritage. The experience in terms of beauty Mount Kenya is so beautiful. In terms of altitude, it’s really quite tough in Kilimanjaro. That is the quick comparison I can do.
I’ve come to understand that mountain climbing is more of a mental journey than a physical journey. Did you find that to be true, and how has that shaped your perspectives in your day-to-day life following these amazing climbs?
There is some truth there and also a bit of something to top up. You require a combination of all the faculties of human abilities to be in a position to get to the mountain. You have to be emotionally, mentally and physically prepared. One of the interesting things we encountered on Mount Kilimanjaro is that there were some guys from Asia. They wanted to dash up the mountain after the base camp. They passed us at a high speed. That is the physical application of handling the mountain. One hour down the climb, I saw one of the guys being brought down in a stretcher. From that experience, I think it is better to take it slow step by step and make it. That is also what we are saying even in business that you cannot survive, even in life, on one skill alone. You need a combination of more skills to be in a position to survive in life. You also have to raise your awareness and combine quite a number of faculties for you to be successful in life.
What kinds of lessons or perspectives (personal and business) would you like to share with our audience today from these two climbing experiences – that our employees seated here, perhaps formulating their own personal goals, and surely setting their business goals can take away and implement?
There are a lot of parallels that you can draw between mountain climbing and running a business and your life. One key thing that I would pick is having a vision. If you are working without a vision, it will be a difficult climb. My starting point would be establishing a purpose. It is not an easy journey but as an individual you will need to establish a purpose in life and then figure out ways you can work through to get your purpose. That is the same case we have with Isuzu. We have a purpose and we have a strategic plan to get us there. This works very well because you are in a position to allocate resources, time, and get to ask for support that you require to get to your purpose. That is my first drawing from mounting to business.
As you set goals, ensure that you have a good process and ready to receive feedback on how you are performing. You don’t have to wait until the end of the year to evaluate how you performed. When we were doing the climb, we would get a briefing from our leader on our performance every day and his expectations for the following day. It is therefore very important for us to scan the future and get prepared for it. One of the key items I learned is the aspect of planning. You should plan on a daily basis. To-do lists are one of the most effective things that you can do. The aspect of ticking on the list encourages you to go even further. If you do your to-do list, I will be surprised if you will still be having something to do in the afternoon. It is very important for all of us to make long term goals and have a to-do list, something that you can take each and every morning. The first thing in your to-do list is to do your bed. Even if the world will be so harsh on you, at least you will go back having achieved something because in the morning you made your bed.
The other item is the aspect of having an objective. Whenever you have an objective, there is a risk. We had an objective to get to the top of Mount Kilimanjaro and Mount Kenya. There were so many risks along the way. From a business perspective, how do you identify and mitigate therisks along the way to achieve your objective? You need to be prepared for such risks. In the mountains, there is an issue to do with rain. If you are rained on, you will not make it to the top. If you do not have water, you will not get to the mountain. Risks are a key thing but mostly ignored even in doing business and in our personalives. Yet it is very important to identify them. How do I anticipate them and prepare well ahead on how to handle them?
The other item that I can draw from my experience in Kilimanjaro and all the other practices that we have done with the team here, is the aspect of enjoying the journey. The joy is not to get to the summit, but the experiences that you have along the way. There is nothing I enjoyed so much more than when I got stuck with 115 members of this organization going to plant trees and hike in Gatango falls (Abardares) in 2022. At some point our buses got stuck and we had to work as a team to get them out. There is no such experience. You cannot buy it, but you can learn to experience it. It is such a beautiful thing. After we went to the falls, the only thing we remember is how we got stuck and how we were dancing in Murang’a past midnight. Those are the kind of experiences that we need to make, even as we try to achieve our goals. If you achieve the goals, the year will have ended, but what can you remember? What kind of experience are you enjoying when you are doing production here, doing our services and visiting our customers? What kind of experiences are we really building with our team?
This interview was conducted during the Q1 All Employee breakfast meeting held on 7th February, 2023. To see the recorded interview, please click here: https://shorturl.at/aKrmv
The spirit of “Twende Pamoja” – moving forward together – came alive on Friday, 10th July 2026, as customers, business partners, employees, and regional leaders gathered at the Dome, Masaki, Dar es Salaam, to celebrate the 5th Anniversary of Al Mansour Auto Tanzania, Isuzu East Africa’s exclusive distributor in Tanzania.
Held under the theme “Driving Five Years of Excellence Together – Twende Pamoja,” the evening celebrated a remarkable journey built on trust, collaboration, and a shared commitment to supporting Tanzania’s economic growth through dependable mobility solutions.
In his welcome remarks, Jagat Randhawa, Business Head for Sub-Saharan Africa at Mansour Group, described Tanzania as one of the Group’s most important growth markets in Africa. He spoke of Mansour’s confidence in the country’s long-term potential through continued investment.
Delivering the keynote address as the chief guest, Rita Kavashe, Chair of the Board and Managing Director of Isuzu East Africa, reflected on the strong partnership established since Al Mansour Auto Tanzania joined the Isuzu network in 2020. She noted that the dealership’s expansion from its flagship 3S facility in Dar es Salaam to a growing network of Authorized Service Outlets reflects the confidence of Tanzanian entrepreneurs and businesses operating across construction, mining, agriculture, logistics, manufacturing, and many other sectors that drive the country’s economy.
Rita reaffirmed Isuzu East Africa’s commitment to creating lifetime customer value through dependable products, exceptional aftersales support, and customer-centric transport solutions. She also highlighted the company’s ongoing investments in regional aftersales capability, including the KSh 3.1 billion Parts Distribution Centre in Kenya, which will enhance parts availability and strengthen customer support across East Africa.
Innovation also featured prominently during the celebration with the unveiling of the 2026 Isuzu D-Max pickup, presented by Shiku Vamba, Marketing Communication Specialist, Isuzu Motors South Africa. The upgraded model showcased Isuzu’s continued focus on durability, advanced technology, driver comfort, and long-term ownership value, including a new five-year/120,000-kilometre warranty.
The evening also celebrated the customers and partners whose confidence has contributed to Al Mansour’s success over the past five years. Anurup Chatterjee, Country General Manager, Al Mansour Tanzania, led the handover of a new Isuzu freezer truck to Bakresa Ice Cream. In addition, distinguished customers and strategic partners, including TANESCO, Coca-Cola Tanzania, and TotalEnergies, were recognized for their enduring partnership with the Isuzu brand.
Beyond commercial success, Al Mansour Auto Tanzania was also acknowledged for its contribution to national development. The dealer was recently recognized among Tanzania’s top taxpayers.
In his Vote of Thanks, Anurup Chatterjee described the anniversary as a celebration of teamwork and shared achievement. He expressed appreciation to customers, employees, financial institutions, suppliers, and leasing partners whose collaboration continues to drive the company’s success. He paid special tribute to the Al Mansour team for their unwavering commitment to customer satisfaction, noting that every successful customer experience is made possible by the dedication of employees working behind the scenes every day.
As the event drew to a close, one message resonated throughout the celebration: the first five years have laid a strong foundation, but the journey is only beginning. Guided by the spirit of Twende Pamoja, Isuzu East Africa and Al Mansour Auto Tanzania remain committed to strengthening partnerships, expanding customer support, and delivering innovative mobility solutions that will continue powering Tanzania’s growth for many years to come.
Isuzu East Africa handed over three ISUZU FVZ tippers and one UD Truck to Lake Zone Construction Company in a transaction valued at KSh 57 million, marking another milestone in the company’s growing partnership with one of Kenya’s emerging construction firms.
Receiving the vehicles at Isuzu EA’s Customer Care Centre, Alphan Iragwa, Founder and CEO of Lake Zone Construction Company, said the investment was driven by the confidence his company has developed in the Isuzu brand over the past three years.
Lake Zone Construction, established in 2018, first partnered with Isuzu East Africa in 2023 following a meeting between Alphan and Isuzu East Africa’s Chair of the Board and Managing Director, Rita Kavashe. The company purchased two ISUZU double-cab pickups, whose performance in demanding construction operations quickly demonstrated the reliability, durability, and low operating costs that have become synonymous with the Isuzu brand.
As the business expanded, Alphan chose to grow his fleet with ISUZU rather than pursue lower-cost alternatives, citing the company’s dependable products, responsive aftersales support, and long-term value proposition.
Beyond the vehicles handover, Lake Zone Construction’s drivers will undergo training through the Isuzu Drivers Academy, equipping them with the skills to operate the new fleet safely, efficiently, and professionally. The training program reflects Isuzu East Africa’s commitment to supporting customers beyond vehicle delivery by enhancing driver competence, safety, and fleet productivity.
For Lake Zone Construction, the latest investment represents more than a fleet expansion. It reflects a partnership built on trust, strengthened by product performance, and sustained through dependable customer support.
As the company’s operations continue to grow, Isuzu East Africa remains committed to support its journey with transport solutions designed to keep businesses moving and create lasting value for customers.
23rd May 2026: A sea of green flowed through the streets of Nairobi on Saturday, May 23, 2026, as more than 100 employees from Isuzu East Africa joined thousands of participants in the Mater Heart Run 2026 at the Kenyatta International Convention Centre (KICC).
Joined by their family members, employees turned up in large numbers to support the annual charity initiative that raises funds for life-saving heart surgeries for children. The event brought together people from different organizations and communities under one shared purpose; Touching a child’s heart.
The day began with a reflection by His Grace Most Reverend Philip Arnold Subira Anyolo, Metropolitan Archbishop of Nairobi, Catholic Church, who challenged participants with the question, “How is your heart?” His message encouraged runners to reflect not only on physical wellness, but also on compassion, kindness, and the importance of standing together in support of others.
From KICC through the Upper Hill route and back, the run became more than a fitness activity. It provided employees with an opportunity to connect beyond the workplace, strengthen teamwork, and participate in a meaningful cause alongside their families and colleagues.
As one of the key sponsors and active participants, Isuzu East Africa once again demonstrated its commitment to employee wellness, teamwork, and community impact — values that continue to shape the company’s culture.
Speaking after the event, Robert Weyime, General Manager, Financial Controls, Reporting and Corporate Planning at Isuzu East Africa, noted that the testimonies shared by children who had benefited from heart surgeries gave deeper meaning to the run and reminded participants of the impact created through collective action.
Dancan Muhindi, Communications Manager at Isuzu East Africa, commended employees for their enthusiasm and commitment, noting that the strong participation reflected the company’s people-centered culture and dedication to creating opportunities that promote wellness while making a positive difference in society.
This year’s event carried additional significance as the Mater Misericordiae Hospital marked its 60th anniversary — celebrating six decades of restoring hope, saving lives, and bringing communities together for a noble cause.
On Saturday, 21 February 2026, the Sales and Marketing Division of Isuzu EA stepped beyond the workplace and into a space where hope is rebuilt and futures are reimagined. Led by Director Wanjohi Kangangi, the team visited Kwetu Home of Peace in Ruai, for a social impact engagement dedicated to restoring dignity, nurturing potential and standing in solidarity with vulnerable boys on their journey toward a better future.
Kwetu Home of Peace is a sanctuary for boys who once lived on the streets, offering them a second chance at life. Through a structured two-year rehabilitation program, the centre provides shelter, education, healthcare, psychosocial support and life skills training that help the boys rediscover their identity and purpose. Since its inception, the home has successfully rehabilitated more than 3,000 boys, guiding them toward becoming responsible and productive members of society.
Today, the centre hosts 51 boys, each carrying a unique story of resilience and possibility. Within the nurturing environment of the home, the boys attend school and develop talents in music, sports and creative expression. Their celebrated band and acrobatic team have become symbols of transformation, demonstrating what is possible when compassion meets opportunity.
During the event, the Isuzu EA delegation received a heartfelt welcome from the boys through a vibrant band performance that filled the compound with energy and pride. Among those present were alumni who once walked the same path and had returned to encourage the younger boys, living proof that the journey of rehabilitation can lead to a life of purpose and contribution.
The centre’s mission is guided by devoted caregivers, mentors and leaders among them, Sister Janerose, the Executive Director and Sister Clementina, the Assistant Director, who continue to dedicate their lives to nurturing the boys, ensuring they grow in confidence, discipline and hope.
The day began with a moving morning mass led by the boys themselves. Their voices, raised in song and prayer, created a powerful moment of reflection that united the visitors and the boys in shared gratitude and faith. It was a reminder that even in the most difficult circumstances, resilience and joy can flourish.
Following the service, the Isuzu team toured the centre’s facilities, including the dormitories, classrooms and the farm where the boys learn practical agricultural skills. These spaces represent more than physical structures, they are stepping stones toward stability, responsibility and self-reliance.
As part of the initiative, the Sales and Marketing team presented donations carefully selected to meet the home’s priority needs. These included food supplies, clothing, shoes, bedding, books, stationery and STEM learning materials, alongside essential hygiene products and household items. Yet beyond the material support, the true spirit of the day was found in the shared moments between the employees and the boys.
Employees rolled up their sleeves to participate in hands-on activities such as gardening, cleaning shared spaces and organizing supplies. Laughter echoed through the compound as conversations, games and mentorship sessions unfolded. These interactions, built bridges of empathy and encouragement, reminding the boys that they are seen, valued and believed in.
Speaking during the visit, Sales and Marketing Director Wanjohi Kangangi praised the extraordinary work being done at the centre and reflected on the potential he had witnessed in the boys. “What we have experienced here today is deeply inspiring. The intelligence, curiosity and wisdom we have seen in these young boys is remarkable. It reminds us that every child carries immense promise when given the opportunity to grow,” he said. He also spoke passionately about the importance of balanced empowerment in society. “We must also remember the boy child. These boys deserve guidance, mentorship and an equal chance to build their future. When we nurture their confidence and self-belief, we are safeguarding the strength of the next generation.”
General Manager, Export and Vehicle Marketing Kevin Ochieng, a senior mentor within the Isuzu MENTENDA mentorship program, addressed the boys with words of encouragement and reassurance. “Your story does not end with the challenges you have faced,” he told them. “What defines you is the courage to keep moving forward, the discipline to learn and the determination to build the life you deserve.” He further reaffirmed the company’s commitment to mentorship and guidance. “Through the Isuzu MENTENDA mentorship program, we will continue walking with you. You are not alone in this journey. We want you to see mentors who believe in your potential and who will encourage you to dream bigger, work harder and become the leaders you are meant to be.”
The visit concluded with a joyful cake-cutting ceremony and a group photo, capturing a moment of shared celebration between the boys and the Isuzu team. It was a simple yet powerful reminder that compassion, when translated into action, can create lasting impact.
For the employees who participated, the engagement strengthened teamwork and deepened their sense of purpose. For the boys, it reinforced a message that the wider community believes in them and is willing to walk alongside them as they rebuild their futures.
This initiative reflects Isuzu EA’s enduring values of relationships and excellence, demonstrating that true leadership extends beyond business to meaningful community engagement. It also resonates strongly with the company’s 50th anniversary theme, “Isuzu Young,” a celebration of investing in the next generation and empowering young people to thrive.
On Monday, 2nd February 2026, Isuzu East Africa launched the locally assembled ISUZU mu-X SUV at Mombasa Road plant, marking a milestone in Kenya’s industrialisation.
Hon. Lee Kinyanjui, Cabinet Secretary, Ministry of Investments, Trade and Industry, reaffirmed government support for the automotive sector through job creation, innovation, local content, and policies such as the National Automotive Policy Bill. He highlighted funding initiatives like the KES 13.1 billion Samurai Bond, the vehicle leasing programme, and urged corporates to champion local brands, citing ISUZU’s partnership with Eliud Kipchoge.
Dr. Juma Mukhwana, Principal Secretary, noted that local assembly strengthens technical skills, value addition, and employment across the automotive value chain, aligning with the Buy Kenya, Build Kenya policy. He emphasised quality, safety, and compliance, referencing standards like KS1515.
H.E. Hiroshi Matsuura, Japanese Ambassador to Kenya, praised ISUZU East Africa for creating jobs and delivering reliable vehicles, highlighting the long-term partnership and Japanese investment in Kenya’s manufacturing sector.
Rita Kavashe, Chair and Managing Director, announced that 100% of ISUZU vehicles sold in Kenya are now locally assembled, with the mu-X being the first ISUZU model assembled outside Thailand for export. She noted enabling policies have reduced prices by up to 27%, and the new mu-X production line has created 50 direct jobs supporting broader socio-economic impact. She also announced the launch of ISUZU’s leasing programme.
Junichi Kubo, President of Isuzu Motors International Operations, praised ISUZU East Africa’s customer-centric approach, while Keizo Yoshimura, VP of Isuzu Motors Thailand, affirmed the mu-X meets global safety and quality standards adapted for Africa. Eliud Kipchoge, brand ambassador, highlighted the alignment of ISUZU’s values with discipline, endurance, and excellence.
The launch brought together shareholders, directors, partners, suppliers, dealers, financiers, and media, showcasing the collaborative effort between government, industry, and international partners in positioning Kenya as a regional automotive hub.
As ISUZU East Africa commemorates its 50th anniversary under the theme Isuzu Young, the organisation continues to nurture a holistic future generation through its STEM Education pillar within the Mentorship program. This commitment was exemplified during the Palmhouse Foundation Alumni Forum held on 20 December 2025 at Rabai Power Station in Kilifi. Fred Wasike, Chief Guest and Director at the Isuzu East Africa Foundation, addressed alumni, mentors and partners.
The forum, held under the theme “Empowered to Lead and Serve – Sustaining Impact Beyond Sponsorship”, brought together alumni, mentors and sponsoring partners to inspire young people to embrace purposeful leadership, self-reliance and long-term societal impact.
Fred was accompanied by lead mentors Sandra, Joseph and Hannah, alongside volunteer mentors from the UD Trucks team in Mombasa. Together, they guided alumni through an interactive mentorship session focused on leadership, service, and sustaining impact beyond sponsorship, reinforcing the transformative role of STEM education and ethical mentorship in shaping future-ready leaders.
In his keynote, Fred underscored that true leadership is purpose-driven, anchored in values and aligned with the positive impact one seeks to create. He challenged alumni to channel their education, skills and experiences toward contributing meaningfully to communities and society at large.
“Purpose-driven leadership is defined by the quality of decisions you make and the integrity with which you make them. Leadership manifests long before senior roles, in how you collaborate, solve problems, and serve others.” said Fred.
Palmhouse Foundation, a non-profit organisation, empowers vulnerable children through quality education, mentorship and life skills development. By partnering with corporates and institutions, the Foundation equips learners from disadvantaged backgrounds to become independent, self-sustaining adults capable of contributing meaningfully to society.
Isuzu East Africa has been a sponsor of Palmhouse Foundation since 2005 among other key partners, providing scholarships to bright and talented secondary school students, with a strong emphasis on STEM education. To date, 118 students have benefited, including eight under the sports and talent category, a distinctive dimension of the program. Looking ahead, Isuzu East Africa will continue supporting the CBC Senior Secondary Pioneer Class.
Beyond financial support, Isuzu East Africa actively engages through employee mentorship during holiday program, alumni forums, Graduate-in-Training programmes and industrial attachment opportunities. These initiatives reflect the organisation’s philosophy that sustainable impact emerges when education, mentorship and practical exposure converge.
Through partnerships such as Palmhouse Foundation, Isuzu East Africa continues to invest in future generations, cultivate purpose-driven leadership, and translate corporate responsibility into lasting societal impact.
A cool December morning in Komarok begins with quiet anticipation. Birds chirp among the mango trees at Dorothea Girls Rescue Center, but another sound fills the air, the excited chatter of girls awaiting a special visit.
For 15-year old Maria (not her real name), this isn’t just another day. Today, strangers become champions, over 60 employees from the Sales and Marketing Division of Isuzu EA.
Dressed in her Sunday best, Maria’s eyes sparkle: “Wakati timu ya Isuzu inakuja hapa, ninahisi kama kuna watu wanatutambua, kweli wanatuona. Leo hawaleti tu zawadi, wanaleta upendo, motisha, na kicheko cha pamoja.” (“When the Isuzu team comes here, I feel like someone sees us, really sees us. Today they bring more than gifts, they bring love, encouragement and shared laughter.”)
The morning begins with a church service, uniting girls, caregivers and employees in song and reflection, grounding the visit in dignity and shared humanity. Soon, the girls take centre stage, welcoming the team with poems, songs and interactive games in the open garden. Laughter, music and play forge connection, belonging and mutual respect.
The girls then proudly lead a tour of the centre’s livelihood projects: vegetable gardens, rabbits, pigs, dairy cattle and chickens, each a lesson in responsibility, resilience and sustainability. “These projects aren’t just about food,” explains Center Executive Director Sr. Caroline Ngatia, “they teach these girls how to build a life and sustain their communities. We couldn’t have grown like this without Isuzu’s heart and hands.”
Over the years, the partnership has evolved beyond visits to mentorship, school support, life skills training and shared celebrations. The team brings back-to-school packages and sponsors school fees, showing personal commitment alongside corporate action. Isuzu EA Sales & Marketing Director Wanjohi Kangangi reflects, “These girls deserve opportunity. Our role is not just to give things, but to affirm they belong, that their education matters and that their future is full of possibilities.”
The day continues with shared joy, laughter and teamwork, leaving a mark on both the girls and the employees who witness their creativity and resilience. For the community, it signals possibility, that institutions and corporations can collaborate to transform lives. For Isuzu, it reflects a strategic commitment aligned with SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work) and SDG 10 (Reduced Inequality). This is not charity alone but sustainable empowerment.
As the teams tie the last ribbons on the Christmas tree, Isuzu EA General Manager, Export & Vehicle Marketing, Kevin Ochieng reminds everyone: “While we focus on supporting these remarkable girls, let us also remember boys who face barriers. Let us broaden our reach so every young person can thrive.”
The celebration ends with a Christmas cake, laughter and the spirit of Isuzu EA’s 50th commemoration, themed Isuzu Young. For Maria, her fellow girls and the Isuzu team, this December day becomes a symbol of possibility, showing that kindness, commitment and opportunity can truly transform lives.
On 29th November 2025, Isuzu East Africa reaffirmed its leadership in environmental conservation through a strategic, employee-driven afforestation initiative at Muumandu Hills in Machakos County. Implemented by the Isuzu East Africa Foundation, the company’s social investment arm, this initiative translates corporate sustainability values into tangible environmental and community outcomes.
Over 150 employees participated in Phase Two of the Muumandu Hills project, planting 10,000 tree seedlings, 30 percent of which were fruit-bearing, directly benefiting the local community by enhancing nutrition and supporting livelihoods. These trees were formally handed over to residents in a ceremony led by Deputy Managing Director Isao Wada, who emphasized, “Supporting programs like this is crucial not only for community empowerment but also for mitigating carbon emissions and safeguarding our environment for future generations.”
The initiative, implemented in partnership with the Kenya Forest Service (KFS), combines technical expertise with community engagement to ensure sustainable ecosystem management. It also aligns with multiple United Nations Sustainable Development Goals: SDG 13 (Climate Action) through forest restoration, SDG 15 (Life on Land) via biodiversity enhancement, SDG 8 (Decent Work and Economic Growth) through livelihood creation initiatives such as beehive keeping, and SDG 2 (Zero Hunger) by promoting fruit tree cultivation for nutrition.
Employee engagement played a central role. Traversing rugged terrain and planting trees side by side fostered teamwork, resilience and a shared sense of achievement, reinforcing Isuzu EA’s culture of collaboration and stewardship. Complementary infrastructure, including a borehole previously donated by the company, ensures sustainable water supply for the forest and supports additional community initiatives.
Recognizing this commitment, Collins Maritim, Isuzu EA General Manager, HR, EHS & Corporate Services, commended employees for their dedication and selflessness, stating, “Our people continue to demonstrate exceptional commitment by volunteering their time and energy to initiatives that create lasting impact for both communities and the environment. This spirit of service reflects the true values of our organisation.”
The impact is measurable and significant: since the inception of the Muumandu Hills program, 61,500 trees have been planted across 61 hectares. The 10,000 additional trees grown on 29th November contribute toward the Foundation’s 2025 annual target of 20,000 trees for this semi-arid region, reinforcing Isuzu EA’s long-term vision for environmental restoration.
KFS Conservator for Machakos County, Madam Milcah Mutua, commended the company’s enduring commitment, noting that “the collaboration and relationships being built at the county level set a strong example for corporate responsibility.”
Through initiatives like Muumandu Hills, Isuzu East Africa demonstrates how sustained corporate-community partnerships, strategic environmental action and employee-driven engagement can simultaneously restore ecosystems, empower local communities and cultivate a motivated, resilient workforce. The program exemplifies holistic sustainability in action, marrying environmental stewardship with social and economic impact.
The Isuzu EA, UD Trucks team, led by Paul Gitau, Coast Regional Sales Manager, joined hands with Fujita Corporation, one of our valued fleet customers, our dealers Associated Motors and Ryce East Africa and the local implementing partner, Amani Mikoko Self-Help Group, in growing 2,000 mangrove seedlings along the Dongo Kundo Bypass area in Mombasa County last Saturday.
This collaborative effort marked the third phase of the mangrove reafforestation initiative in the region, bringing the total number of trees grown to 6,000 since the project began. It reflects Isuzu EA’s continued commitment to driving sustainability through partnerships that create lasting environmental and social impact.
The Dongo Kundo Bypass area has for years faced environmental challenges caused by human encroachment, deforestation, and the effects of climate change, leading to the depletion of mangrove cover. These coastal forests play a vital role in stabilizing shorelines, preventing erosion, and serving as powerful natural carbon sinks, absorbing up to four times more carbon than terrestrial forests. Their preservation and restoration are therefore essential in mitigating the effects of climate change and supporting the livelihoods of coastal communities.
Speaking during the event, Paul Gitau emphasized the importance of sustaining the initiative and expressed optimism about scaling up the mangrove growing efforts to 5,000 seedlings annually from next year. “Our goal is to make a lasting environmental impact by protecting these vital ecosystems and supporting community-led conservation efforts. Together, we can achieve a greener, more resilient future,” he said.
The mangrove reafforestation initiative forms part of the Isuzu EA Foundation’s Environmental Pillar, which supports climate change mitigation through sustainable tree growing, water access projects, bee-keeping initiatives and the establishment of tree nurseries.
This project also aligns closely with the United Nations SDGs, particularly Goal 13 (Climate Action), Goal 14 (Life Below Water), and Goal 15 (Life on Land).
As an automotive manufacturing company, Isuzu EA recognizes the need to balance industrial growth with environmental responsibility. By investing in initiatives that restore ecosystems and reduce carbon emissions, the company continues to reaffirm its commitment to a cleaner, greener and more sustainable future for Kenya.
Beyond its environmental benefits, the mangrove growing activity also served as a powerful employee engagement platform, fostering teamwork, environmental consciousness and shared purpose among participants. It provided an opportunity for employees and partners to contribute their time toward volunteer hours under the Isuzu EA Foundation, reinforcing the company’s culture of community service and collective impact.
1st November 2025: ISUZU employees returned to the Wanjerere Aberdares Forest for our second community service tree growing day this year, and the experience was powerful, memorable, and deeply impactful. Despite the cold, the mist, the rain, and the heavy mud, the spirit of everyone present remained unshaken. This was a demonstration of purpose lived and purpose carried.
Led by the Isuzu East Africa Foundation Director Charles Kariuki, 148 employees out of a target of 150 registered turned up for the activity, recording an impressive 98.5 percent turnout. Officials from the Green Shine Self-Help Group had mobilized the local community comprising men, women and their children to join forces with Isuzu employees in growing trees that will directly transform the future of the Aberdares landscape.
At the start of the activity, Peter Kariuki, the Secretary of Green Shine Self-Help Group, emphasized the meaning of this continued partnership. “These seedlings we are going to grow here have come from our Isuzu Aberdares nursery that was established last year, and we want to thank you for this continued initiative that is very sustainable,” he said.
In total, 15,000 trees were planted on this day, and out of these 30 percent were fruit trees that will directly support the community’s livelihood in years to come. Supported by Growth Through Adventure who is the implementing partner on the ground, this initiative added to earlier progress and now brings the total number of trees grown in the Aberdares by Isuzu so far this year to 30,000.
The Aberdares is one of Kenya’s major water catchment towers and a key source of the water supplied to Nairobi where Isuzu East Africa operations thrive. Every seedling planted in this forest contributes to securing the future of the water systems that support both our business, employees, customers and communities.
This day reflected not just planting trees, it was planting unity, strengthening relationships, nurturing resilience, and demonstrating true partnership between Isuzu and the community. The rain did not weaken the mission, it strengthened it. The mud did not distract the commitment, it proved it. The journey of re-afforestation continues, and before the rainy season ends, we look forward to growing even more.
